Connecting with Your Customer: Featuring Ted Rubin [VIDEO]
Connecting with Your Customer Featuring @TedRubin In this new Substance interview, we hear from Ted Rubin, globally recognized as the most followed CMO on Twitter, Consultant, Speaker, and author of...
View ArticleClik here to view.
Is Facebook Really a Failure to Marketers?
What seems to be an unfair review of Facebook’s marketing platform by respected research firm Forrester has been making the media rounds. In an open letter to Facebook’s CEO Mark Zuckerberg,...
View ArticleClik here to view.
The Good, the Bad and the Downright Ugly Truths About Online Reviews
This past week, New York’s Attorney General announced that it would be fining 19 businesses over $350,000 each for posting fake positive reviews to the popular online review site, Yelp. The businesses,...
View ArticleClik here to view.
7 Tips for Creating a Social Media Plan for Your Business
Do you have social media plan? Are you looking for an easy to follow guide to formulate a plan for your business? Keep reading for seven tips to help your business develop a social plan… Why Businesses...
View ArticleClik here to view.
Is Social Media a Waste of Time? [Infographic]
It was in 2005 that I perceived a pattern that fascinated me and it was that teens were getting fixated on a long range informal communication site called Myspace.is Social Media a Waste of Time? I...
View ArticleClik here to view.
The 5 Best Instagram Ads
Since being introduced early last month, Instagram ads have infiltrated users streams and now are being published nearly once a day. Here is a look at the 5 best Instagram ads so far: 5. Lexus Lexus...
View ArticleClik here to view.
Company’s Amazing Reply to a Raging Customer Has Fans and Orders Pouring In...
Every once in a while, giving a foul-tempered customer a public skewering can be good for business. At least that seems to be the lesson of Liberty Bottleworks, whose polite but eviscerating reply to...
View ArticleClik here to view.
How Social Proof Killed the Sales Funnel (and Reinvented It)
RIP, good ol’ sales funnel. Deep in our hearts, we knew this day would come. Like used-car salesmen, the sales funnel was too polished and slick to survive in the chaos of social media today. Before...
View ArticleTips on Enhancing Your LinkedIn Company Page
This week LinkedIn released a list of the 10 best company pages in 2013. LinkedIn reached out to its members and asked them to nominate businesses and organizations who inspired and engaged users. The...
View ArticleWhy Your Company Should Switch from Telephone to Live Chat and Social Media...
Customer service is all about ‘convenience.’ Whenever a question pops up about a product or service, think about how you want to be helped: in real-time and as quickly as possible. Your instant...
View Article
